Planning of Magazine advert

Mind Map of Ideas

Here I mind mapped all of the ideas that I had while planning what I wanted to feature in my music video. While doing this I was listening to the song on repeat so that I could listen to the lyrics as well as the beat of the music so that I could get inspiration from it that way. I started off by doing subcategories for location, costume, shots and a meaning for the song that could also give me ideas for how I wanted my video to look like and how it would be interpreted by my target audience.

Recce shots

 This shot is from a field that I initially wanted to use from some of my shots however when actually going to the site I realised that, although not obvious from the picture it was not suitable to use for my video.








This was a shot from an area that I have also considered for one of my shots that will be set outdoors. This area seems adequate however because of the amount of folliage that is scattered around the area it may be difficult to have good lighting for this area.

 This is how I will be having my studio shots be done, I have transfered my living room into a studio esq setting, as seen I have placed a black sheet up against a wall with two sets of lights pointing towards it. This location is where I will be shooting majority of my shots.

Prop Preperation

I do not  have a lot of props that would be used in the video however I have decided to use a step ladder as a chair. I already own this so I have no issue finding one to use for the video. I decided to use this because instead of using a regular chair having a step ladder would add to the edgy-ness that I want to channel in the video so having this would be ideal.

Risk Assessment

Risk	Risk Level	Who is in danger	Control Method	Has Control Method Been Done
Tripping over wire.	Medium.	Actor, Director, Other people present.	Ensure wires are out of the way during film. Tie wires up when not being used.	Yes.
Knocking over Camera equipment	Low.	Actor, Director, Other people present.	Ensure equipment is securely placed with no tripping hazard and no hazard to bumping into equipment.	Yes
Too much exposure to intense lighting.	Medium.	Actor.	Ensure lighting is switched off to ensure the safety of the actor.	Yes.
Unstable surface that could cause injury.	Low.	Actor, Director, Other people present.	Ensure that everyone has appropriate footwear on while on location.	Yes
Slipping due to wet weather.	Low.	Actor, Director, Other people present.	Make sure that everyone has appropriate clothing on. Use contingency plan if it is unsuitable for filming.	Yes.

Costumes

Upper body costume

For the upper body which will be shown throughout most of the scenes in the video i have taken inspiration from some of the outfits that Lorde herself wearing during performances and during photo shoots, the clothing that she wears fits in well with the type of music that she does (indie pop). I have also taken inspiration from a lot of popular clothing that people wear currently that is classified as "Indie" for example the oversized denim jacket, this would be an ideal piece to use in some of the outside shots however if this is not available it will not effect the video too much. I have also looked at oversized t-shirts and sleeveless t-shirts that feature notable punk bands.

Lower body costume

For the lower body I have focused on clothing items such as skater skirts, skinny jeans and doc martens for footwear. These clothing items are similar to other outfits that Lorde has worn in the past whether at red carpet events, going out, photo shoots or in videos. Her style fits well for the song that I am going to be using so having my actress dress fairly similar will work with the type of song that I am going to be doing.

Treatment

Treatment

My intentions for this video is to use majority of performance based footage, for example I want the artist to be behind a back drop with the backdrop looking fairly rugged to symbolise a juxtaposition as the song is about confidence and having self-confidence but showing the rugged background will show that before being confident in yourself you have little to no confidence which will be a good look for the video. I would also want some of the shots being done outdoors, in a field, this could be done as a juxtaposition for the artist as well as staying true to the original meaning of the song. If possible for parts of the song, a vanity mirror could be used as at the right angle the artist can be looking into it and lip syncing whilst getting ready with the vanity mirror. For shots during the instrumental of the song using jump cuts that are triggered by the song would give a good effect because it will look as it the song is controlling the video.

Planning Track Lorde - Bravado

Lorde - Bravado

The song I have chosen to use for my music video is a song by New Zealand singer Lorde, the song Bravado was featured on her debut EP 'The Love Club EP' released in 2013. The song as a single was first released in early September 2013 as a digital download under Universal Music Group. The song it's self reached number 5 on the New Zealand Artists Singles chart courtesy of Recorded Music NZ  and number 29 on the US Hot Rock songs courtesty of Billboard.

Lorde is a 17 year old singer from Takapuka, Aukland, New Zealand. She currently writes majority of her music with long time friend and grammy award winning songwriter/musician Joel Little. Lorde's main genre of music is electronica, pop and rock however some of her music has been stylised as indie rock, indie pop, synth pop and indie electronica. At 17 she is the youngest person to win 2 Grammy Awards for her song Royals, was included in 'Time's' list of most influencial teens and included in Forbe's list of 30 under 30 young people that are changing the world.

Lorde first gained herselfa huge amount of success when she released her first single 'Royals' orginally from 'The Love Club EP' and then reissued onto her first album 'Pure Heroine'. Royals was regognised as one of the best songs of 2013 because of how successful the song was around the world. The song got in the top 10 of year end charts in Australia, New Zealand and on two US Billboard charts and was number 1 on 23 different weekly charts around the world. Royals also got 7 platinum awards for the success of it. Currently for Royals she has one 8 awards including 2 Grammy awards.

The song has influences from Kanye West's song 'Dark Fantasy' as the song features a lyric that she said she used as inspiration which is 'Me found bravery in my bravado' which she stated in an interview with MTV on January 15th 2014. Overall the song is mainly about being confident with yourself or overly confident near to being cocky as it is seen by the lyrics that are in the featured in the song, becuase of this it gave me a few ideas of what I can use for my video.