Wednesday, 2 July 2014

Music Video History Bullet Points

  • Music videos are used to showcase an artists talents. If the audience sees how well a music video is done by a artist they will be influenced to see more of their videos as they will know that they are of a high quality.
  • Since early music videos they would sexualise women hugely to gain popularity, this technique is still used in almost all of the music videos today. The more sexualised women are in videos will make them more popular as it is a risky thing to do in the industry (women dressed sexually with women wearing less clothes as the times changed, create shock factor).
  • Promo videos would be used when artists couldn't get to the studio to perform live, for example if a song is on the top of the charts for 6 weeks they will use a promo video to showcase the song without having the same act perform each week therefore making it easier for studio bands to work on bringing out more music.
  • Starting in the 80s, music videos were about Image, performance, choreography and the use of close ups. These are a major part of videos because if someone doesn't look attractive people are not influenced to watch the video, if the performance isn't too a high standard they won't watch same with choreography and lack of close ups used.
  • By the 90s music videos began to cost a lot more due to the high demand of high profile directors and acts to star in videos, going from $8000 in the 50s to $2,000,000 in the late 90s, this made it easier for directors to go into film industry as they have experience with working with a high budget. 
  • Music TV made it easier to show videos to the audience. With the audience having easy access to videos will make it easier for artists to break out with a new video.
Reference: Pete Fraser, Teaching Music Video (BFI, 2004)

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