Magazine Advert Analysis

Royal Blood

The first magazine advert I am going to analyse is the advert for the debut album of British band Royal Blood, the album is called Royal Blood. The main colour scheme of the advert is black and white as the background where the main image and text is placed is white with the bar below being black. The image which is the centre of the advert is a portrait styled image of a woman. The main text is advertising the band and the name of the album, the text is stylised to look faded in a faded black colour. The bottom bar is black with white text, the font of the text is similar to the font used, the text at the top of the black bar says 'debut album'. Underneath in a much smaller font are three reviews from music magazines, these are only about a few words to get to the point and to make the album sound as good as possible to help increase sales of the album. At the very bottom of the advert you can see the date that the album is being released, this is in a large white font to draw attention of the people who read the magazine and will see this advert, having the release date at the bottom in a large font will ensure that people know when to buy the album. Small logos are included in the bottom left and bottom right hand corners, one for HMV to advertise where you can purchase the album and the record label that the band is signed to.

Twin Atlantic

I have also looked at the magazine advert for 'Great Divide' by Twin Atlantic. The entire background of the advert is white. The top of the advert features four flags with the Twin Atlantic logo embellished onto the flag, the flags are supposed to represent the four members of Twin Atlantic. Twin Atlantic is written below the main image, the font is of a medium size with the 'W' and 'N' being overlapped. As the importance of the text lowers the size of the font will get smaller, the name of the album is in quite a large font in a similar style fitting the rest of the advert. All of the text is black so it is visible for the white background. Underneath the release date you can see what features on the album for example showing what songs are going to be on the album, these are usually incredibly popular songs release to build hype for the initial album release. It also features text advertising what platform you can buy the album on and when the band is going on tour. The bottom of the advert shows the logos for the band, their record label and for HMV. It also features the website for the band to find out more information about the new album as well as the band and the website for their record label which you could buy the album from and find out about similar bands.

Empress AD

This is the magazine advert featured in Rocksound for the debut album of the band Empress AD. The top right of the advertisement features the bands logo in white, this is constrained into a small circle, the text is white so that it is legible on the foreground of the image behind it. The main background image features the album artwork, the artwork is no clear image as it looks to represent a painting. Underneath the album art is a black bar with all of the relevant information for the audience of the magazine. All text on this is of a similar font style alternating between bold text on different lines of the advertisement. The text sizes also alternate depending on importance for example the name of the album *second line (Still Life Moving Fast)* is in a bold, all capitals white text style with the release date of the album being of the same credentials as the album name, this is because it is the most important part of the advertisement, the name of the album and when it will be released, it is also shown to be the most eye catching parts of the advertisement as it is the first thing you look at when you see this advertisement in the magazine. Other parts of text include songs that are featured on the album so that people who enjoyed them songs may be influenced to listen to the entire album as well as what platform the album will be available on for example this particular album will be available on CD, Digital download and Vinyl with download card.