Friday 19 September 2014

Planning Track Lorde - Bravado

Lorde - Bravado
The song I have chosen to use for my music video is a song by New Zealand singer Lorde, the song Bravado was featured on her debut EP 'The Love Club EP' released in 2013. The song as a single was first released in early September 2013 as a digital download under Universal Music Group. The song it's self reached number 5 on the New Zealand Artists Singles chart courtesy of Recorded Music NZ  and number 29 on the US Hot Rock songs courtesty of Billboard.

Lorde is a 17 year old singer from Takapuka, Aukland, New Zealand. She currently writes majority of her music with long time friend and grammy award winning songwriter/musician Joel Little. Lorde's main genre of music is electronica, pop and rock however some of her music has been stylised as indie rock, indie pop, synth pop and indie electronica. At 17 she is the youngest person to win 2 Grammy Awards for her song Royals, was included in 'Time's' list of most influencial teens and included in Forbe's list of 30 under 30 young people that are changing the world.

Lorde first gained herselfa huge amount of success when she released her first single 'Royals' orginally from 'The Love Club EP' and then reissued onto her first album 'Pure Heroine'. Royals was regognised as one of the best songs of 2013 because of how successful the song was around the world. The song got in the top 10 of year end charts in Australia, New Zealand and on two US Billboard charts and was number 1 on 23 different weekly charts around the world. Royals also got 7 platinum awards for the success of it. Currently for Royals she has one 8 awards including 2 Grammy awards.


The song has influences from Kanye West's song 'Dark Fantasy' as the song features a lyric that she said she used as inspiration which is 'Me found bravery in my bravado' which she stated in an interview with MTV on January 15th 2014. Overall the song is mainly about being confident with yourself or overly confident near to being cocky as it is seen by the lyrics that are in the featured in the song, becuase of this it gave me a few ideas of what I can use for my video.

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